Logo = sign – language – message is the most visible element of graphic design in business communication. A new identity, an original logo, is a creative process that begins with an idea, model or goal, followed by choosing a name for the logo with the inclusion of graphic design to lend it form and meaning, while you give it a soul. An original logo regardless of type (whether it’s textual, symbolic, abstract, illustrational, web…) is a very valuable asset of a company that is first to get noticed out of all your business assets and the longest to be remembered as an impression.